21f.co/cstore smart contracts+cstores = the future
A proposal for the software company: replace annual license fees with upfront tag margins and recurring participation in
pricing profits, while targeting lower internal labor costs.
Current business Proposed business
Sell the ERP suite for $1,000/year. Offer the suite and built-in CRM free.
A 10-person company team manages work in a CRM. Sell electronic shelf tags and share pricing gains.
Revenue comes from tag sales plus micro-contracts.
Revenue comes from software subscriptions.
Internal labor-cost reduction target: up to 75%.
Company economics per customer location
Illustrative terms: $10,000 installed-tag sale, $7,000 direct equipment and installation cost, and a 20% share of verified
incremental pricing profit. Tag gross margin is $3,000, or 30%.
Software company measure Old model New model
Annual software license revenue $1,000 $0
One-time tag sale revenue $0 $10,000
Annual pricing-share revenue $0 $3,186
Total revenue in year one $1,000 $13,186
Year one revenue less direct tag costs* $1,000 $6,186
Recurring annual revenue from year two $1,000 $3,186
Five year cumulative revenue $5,000 $25,932
Five year revenue less direct tag costs* $5,000 $18,932
*Before company payroll, hosting, support, selling costs, financing and taxes. These figures are not net profit. Hardware costs
occur once in year one; no repeat tag purchase is assumed.
Recurring revenue scales with active locations
For an illustrative cohort of 100 locations, annual recurring company revenue rises from $100,000 to $318,645. Year one
revenue is $1,318,645, including $1 million of tag sales with $700,000 of direct tag costs. Five year revenue is
$2,593,225, versus $500,000 under subscriptions.
Internal operating efficiency
The software company currently has a 10-person team. The proposal targets up to 75% lower company labor costs.
For every $100,000 of annual payroll, achieving that reduction would save $75,000 and leave $25,000 of payroll. Actual
savings require validation against workload and service quality.
What determines the recurring payment
The example assumes each location generates $45/day of genuinely additional sales from otherwise-unsold inventory,
less 3% payment fees and no other added costs: $15,932.25/year of incremental profit x 20% = $3,186.45/year for the
software company. Micro-contracts need an agreed baseline; existing store profits are not shared.
Scenario basis All amounts are USD. Favorable assumptions include 365 days of unchanged results, a full first year of activity, no
churn and no tag replacement for five years. The $1,000 license is treated as a per-location fee. Cost and profit-share terms are
illustrations, not quotes or measured outcomes.
Adoption case Free software and shared, verifiable pricing gains give store clients a reason to adopt. The company earns from
the tag margin and its contracted share of those gains.