Less administration.
More time together.
Learning plans, learner profiles, onboarding, and records organized around the family’s workflow.
Explore the product demo THE 21f OPPORTUNITYBuilt around families.
Built around families.
Designed to grow.
One membership for the work of homeschooling—and the connection of everyday life.
A proposed $100 monthly subscription brings family planning, onboarding, filing preparation, and an included wireless benefit into one experience.
Investor discussion profile · Illustrative assumptions
THE STARTING ASSUMPTION
700,000possible subscription clients
One paying account$100 / month
Founder-supplied audience assumption. Reach, demand, geography, and willingness to pay still need validation.
A family-first subscription thesisAT HYPOTHETICAL 100% ADOPTIONThe full opportunity,
The full opportunity,
in numbers.
$70MMonthly gross revenue
$840MAnnualized gross revenue
700,000 paying accounts × $100/month × 12.
A mathematical ceiling under these assumptions—not current revenue, a verified market size, or a forecast.
THE MEMBERSHIP THESISUseful in the day.
Useful in the day.
Valuable over time.
21f brings recurring family needs together. The investment thesis is to turn that usefulness into sustained membership.
Less administration.
A clearer path
through the paperwork.
Arizona filing preparation and ESA recordkeeping. Guidance supports parents; approval and reimbursement are not assumed.
View provider researchConnection included
in the membership.
2GB data, unlimited talk, and unlimited text with a paid subscription. Full plan and activation details remain to be confirmed.
Meet 21f WirelessAN INTERACTIVE REVENUE MODELStart with a share.
Start with a share.
See the possibility.
Explore adoption of the assumed 700,000-client audience. Each client represents one paying account at $100 per month.
5%
0%100%
Possible clients700,000
Monthly model price$100
Revenue per account / year$1,200
No acquisition timeline is assumed. This model does not represent an existing customer base.
YOUR 5% SCENARIO
Annualized gross revenue$42M
35,000 accounts × $100 × 12 months
Paying accounts35,000
Monthly gross revenue$3.5M
Annualized gross revenue assumes a constant paying account count and full-price payments. It excludes discounts, refunds, churn effects, taxes, wireless delivery, support, acquisition, and other operating costs. It is not profit, a first-year forecast, valuation, or investor return.
| Adoption | Paying accounts | Monthly gross | Annualized gross |
|---|---|---|---|
| 1% | 7,000 | $700,000 | $8,400,000 |
| 5% | 35,000 | $3,500,000 | $42,000,000 |
| 10% | 70,000 | $7,000,000 | $84,000,000 |
| 25% | 175,000 | $17,500,000 | $210,000,000 |
| 100%Full-adoption ceiling | 700,000 | $70,000,000 | $840,000,000 |
INCENTIVES THROUGH THE JOURNEYA reason to join.
A reason to join.
A reason to stay.
Customer acquisition concepts designed to reward real adoption. Referral credits and onboarding offers below are proposals for validation.
Lead with everyday value.
Show the family workspace alongside included 2GB wireless data and unlimited talk and text.
Discover the membershipMake the first week easier.
Offer guided setup and a family checklist so new members can reach a useful first milestone.
Support activationGive $25. Get $25.
One subscription credit for the new member and one for the referrer after the new member completes two paid months.
Reward qualified referralsKeep proving the value.
Use family check-ins and membership value reviews to improve the experience and learn why members stay.
Measure retention MODEL THE INCENTIVE COSTGrowth has a cost.
Growth has a cost.
Make it visible.
Assume 20% of the 35,000 paying accounts in your selected scenario qualify for both $25 credits.
0%100%
Illustrative one-time credit budget$350,000
7,000 qualified referrals × $50 per pair
Assumes both credits are redeemed. Separate from recurring revenue; this is not total customer acquisition cost.Proposed credits are not cash rewards or a live promotion. Program rules would limit rewards to one pair per new account, prevent self-referrals, and define eligibility, exclusions, redemption, and caps before launch. Onboarding staffing and other acquisition costs are not modeled.
FOR PROSPECTIVE INVESTORSAlign the capital.
Align the capital.
Align the ambition.
Potential incentives to discuss as a financing structure takes shape. These are concepts, with no terms agreed or offered on this page.
Early participation pricing
Consider preferential pricing for early capital through a negotiated equity price or convertible instrument. Any discount, valuation cap, or allocation remains to be agreed.
A path to participate again
Discuss a right to participate in later financing rounds, subject to eligibility, allocation, and definitive agreements.
A clearer view of progress
Propose quarterly reporting on paying accounts, recurring revenue, retention, acquisition costs, and wireless economics.
Capital tied to milestones
Explore staged funding tied to agreed product, activation, and retention milestones. Timing and conditions would be negotiated.
Any investor rights or preferential terms depend on the final structure and definitive agreements. Fundraising target, valuation, instrument, minimum investment, and eligibility remain unspecified. No return or allocation is guaranteed.
FROM THESIS TO EVIDENCEThe next chapter
The next chapter
is validation.
The product demo makes the concept tangible. The next step is to establish the evidence behind a scalable subscription business.
Explore the detailed roadmap Review liability & exposureValidate the audience and price.
Define reachable, unique paying accounts within the 700,000 assumption; test willingness to pay $100 per month.
Prove the economics.
Confirm carrier costs, data and line limits, support costs, and referral redemption before modeling contribution margin.
Measure a paid pilot.
Track activation, retention, cancellations, and customer acquisition cost. Use results to refine the model.
Build the financing case.
Set a raise target and use of funds around validated product, customer acquisition, wireless delivery, and operating needs.
THE ASSUMPTIONS, OPENLY
A clear starting point.
Does 21f already have 700,000 customers?
No customer count has been supplied. The 700,000 figure is a founder-supplied assumption for possible clients, not verified market research, signed customers, or a sales pipeline. One client means one paying subscription account in this model.
Is $840 million a revenue forecast?
No. It is the annualized gross subscription revenue at hypothetical 100% adoption: 700,000 paying accounts × $100 per month × 12 months. It assumes a constant subscriber count and full-price payments. It is not a first-year forecast, profit, company valuation, or investor return.
Are the incentives available today?
The wireless benefit has been described by the founder as 2GB data plus unlimited talk and text with a paid subscription; network, activation, renewal period, and other plan details remain to be confirmed. Referral credits, guided onboarding offers, and investor incentives on this page are proposals, not active promotions or agreed investment terms.
Does this assume ESA funding pays for the subscription?
No. The model does not assume ESA reimbursement or vendor approval. Eligibility for the subscription and any bundled services must be confirmed separately before making claims to families.
What are the fundraising terms?
A fundraising target, valuation, investment instrument, minimum investment, and investor eligibility have not been specified. This profile is for discussion; it does not accept investments or promise an allocation or return.
Big possibility.
Thoughtful next steps.
Take the assumptions, scenarios, and incentive concepts
into the next investor conversation.